Why eLearning is so Effective

eLearning is very hot right now and for good reason.  If done right, it can produce great results by decreasing costs and improving performance. Also, unlike a one-time classroom session, the e-learning course is available for others.  This includes the static e-learning course as well as any ongoing conversations in networked communities.

Understanding e-learning’s value helps you make the best decisions about when and why to use it.  

eLearning Supports the Organization’s Goals

Improved Training Costs.  
You have savings through decreased travel, reduced material, and hopefully improved (and more efficient) performance.

Decreased material costs.
Let’s say you have to train how to arrange equipment in a sterile environment like an operating room.  If you had to use the real environment, it would be costly.  Even setting up a fake environment has material costs and labor.  By creating the environment online and letting the learner practice, you never have to worry about the costs associated with set up, use, and clean up.

Increased productivity.  
Because eLearning is not bound by geography or time, you can control training’s impact on production by training people during down times.  In addition, with the current economy, you’re asking people to do more with less.  So eLearning is a great way to give them the tools and skills needed to enhance their performance.

You may have a great facilitator, but that’s no guarantee that the courses are presented the same across sessions.  eLearning allows you to create a standardized process and consistency in the delivery of content.  It also compresses delivery time.  You can also combine eLearning courses with facilitated sessions.  eLearning delivers consistent content. 

eLearning Supports the Learner’s Development    Real-time access. 

Live learning events require that those who participate align their schedules to the training calendar.  eLearning eliminates this because the course can be accessed anytime, anywhere.  This can also happen without Internet access. 

Freedom to fail.  
Let’s face it, real learning requires some failure.  But no one likes to fail in a classroom full of other people.  eLearning lets you fail without fear.  This encourages exploration and testing of ideas.  With the right feedback you create a great learning environment.  Worst case, you can always start over. Something you can’t always do in class.

Improved retention.  
The combination of multimedia and instructional design can produce a very rich learning experience that is repeatable.  Throw in some good practice activities with feedback and you have a learning environment that’s going to help your learners retain the course content which will produce results.

Personalized learning.  
Look out the window at your parking lot.  My guess is that you’ll see a dozen or more different cars.  They all do the same thing, yet we have personal opinions about what we want to drive.  The same for learning.  Learners want control.  eLearning allows you to offer control to the learners in a way that classroom learning doesn’t.

E-learning Nurtures a Learning Organization & Community

Ongoing access to resources. 

If you take a class in the real world and need a refresher, you better hope that you took good notes.  Otherwise, you’re out of luck.  That’s not the case with eLearning.  Ideally, you continue to have access to the online content and resources to brush up on what you learned. 

Knowledge management.  

Many people see eLearning as only the authored courses.  But eLearning includes all sort of online technologies.  If you incorporate some of the tools that allow collaboration and conversation, you can capture organizational knowledge that is available for future learners.

Encourage sharing.  

The foundation of a learning community is built on sharing what you know with others.  This is where incorporating a forum or wiki really adds value to your eLearning.  Depending on how the course is structured, you can encourage sharing of resources and insight gained from the course. 

Employer of choice.  

People want opportunities to grow.  A cafeteria with high fat foods is one way.  Another is a catalog with all sorts of e-learning courses.  This allows them to explore other opportunities in the organization.  During downtime, it would be great to spend fifteen minutes learning to better manage meetings or improve working with peers.  Offering these opportunities to learn makes you a place people want to stay.   

eLearning is good for the environment.  

Britain’s Open University’s “study found that producing and providing distance learning courses consumes an average of 90% less energy and produces 85% fewer CO2 emissions per student than conventional face-to-face courses.”   

One of the challenges with making e-learning effective is how you manage the courses and access to resources.  If you’re using a learning management system you might consider how that impacts the learning.  Do people have access to the resources when the course is complete?  Can they retake it?  Are you punishing them for failing?

E-learning is cost effective and can produce great results.  

Check Out our eLearning Store for ways we can help you and your employees.

©2013 McPherson, Berry & Associates. I appreciate your sharing the link to this post on your social streams. However, if you want to re-post or republish the content of this post, please email info@mcphersonberry.com. Thank you for respecting our intellectual capital.

Related Articles


During the New Normal of the Coronavirus Pandemic This has been an unprecedented time in human history, during this pandemic, and you find yourself looking…